Payment card operations is an ever-changing industry. New, emerging and converging technologies as well as marketplace demands are changing the landscape of this global industry. As a result, every participant in the chain of payments processing is adjusting to both opportunities and challenges.

Some factors impacting the industry include: evolving standards (like the migration from magnetic stripe cards to EMV™ chip/smart cards), new card features and functionality, regulatory changes (like the Single European Payment Area), consolidation, risk management controls, and innovative electronic payment applications. All these factors are drivers for change - industry-wide. FreeStar recognises that ongoing enterprise performance improvements, will position the company extraordinarily well for the necessary agility to achieve compliance with regulatory, global interchange and high customer/market expectations. This means FreeStar's customers and partners can look forward to easy adoption and deployment of products and services in the dynamic payments environment.

As a result of increased mandatory responsibility, and FreeStar's commitment to ease of adoption of such mandates, it offers end-to-end ("plug and play") merchant processing solutions.

Through our strategic partnerships or distributorships, FreeStar offers high performance, integrated/hybrid terminals that are able to process both magnetic stripe cards and chip cards operating under the EMV standard. These terminals are ideal for retailers that desire speed, security, compliance with the most recent specifications, and acceptance of all leading payment cards in one easy to use device. Our strategic partnerships allow us to assist merchants in various categories and sizes with advanced and proven terminals from globally recognised electronic payment appliance companies plus robust transaction switching. We are not a "one-size-fits-all" organisation, but we aim to provide suitable solutions for establishments across verticals.

Today, FreeStar supports merchant categories such as:

Catalog
Department Stores
E-commerce
Government (e.g., municipalities)
Lodging, Travel, Sports, & Entertainment (e.g., Theatres, Stadium & Hotels)
Office Products
Quick Service Restaurants/Fast Food
Medical/Dentistry
Multi-national establishments
Remote (e.g., Mobile, Outdoor, Temporary, Transport, & Seasonal)
Small Multi-Lane
Specialty Hard Goods (DIY, Electronics, Carpet/Tile, Furniture, etc.)
Specialty Retail/ Soft Goods (Apparel, Shoes, Consignment, etc.)
Supermarket/Grocery (Supermarkets, Delis, Butcher Shops)
Table Service Restaurants (Chains and Local Restaurants)

We have developed high-performance and turn-key solutions that enable merchants to maximise sales for greater profitability. As a payments solution company, FreeStar is continuously seeking payments products or services that will benefit customers and grow their business. This is part of our "Partners in Business" philosophy to create long term solutions for life-time customers.

In Northern Europe over 1000 customers benefit from FreeStar's proven payment engine. Its processing solutions cater for the highest security, scalability, reliability and low investment.